The Importance of Marketing Research with special co-host Clare Studwell

We're so excited to have guest host Clare Studwell of Flow Strategy (https://www.flowstrategy.co/) join us! This episode is full of juicy topics. Clare told us her story of how she became an entrepreneur and while we love it can make you anxious sometimes because it's so up and down. We discussed the complacency of not selling because of having a few large clients and getting referrals. Content creation as a marketing strategy and perfectionism. "Don't let perfectionism be the enemy of good." ~Clare. How doing marketing research is important is all sizes of businesses to meet people where they are at and create services for them and speak in their language. A consistent theme is connections, conversations, and conversions with a few tips on networking. Ronii talks about her time at a software startup and how the business strategy was built to fail. Also, Clare is an amazing baker! But to get all the great things we discussed, you'll need to watch.